Dallas Cowboys On a 3+ Game Win Streak Betting Trend

The Cowboys' struggles when riding momentum stems from a dangerous combination of organizational overconfidence and market overreaction. Dallas has historically been a franchise that generates excessive media attention and inflated expectations, particularly when things are going well. This creates a perfect storm where the team begins believing its own hype while oddsmakers adjust lines to account for public perception rather than underlying performance metrics. Jerry Jones' Cowboys have consistently shown a pattern of mental lapses during successful stretches, often looking ahead to bigger games or allowing complacency to creep into their preparation. The franchise's "America's Team" mentality can work against them when success breeds entitlement, leading to unfocused performances against teams they're expected to handle easily. Additionally, opposing coaches have more recent film to exploit when Dallas is rolling, making strategic adjustments that catch the Cowboys off-guard. The betting market tends to overvalue Dallas momentum more than most teams due to their massive fanbase and media coverage, creating inflated spreads that don't reflect true team strength. Smart bettors should consider fading the Cowboys when they're riding high, especially as road favorites or in divisional matchups where opponents have extra motivation to knock them down. This trend carries the most weight during mid-season hot streaks when playoff positioning becomes a storyline.